Nooka’s Open Letter to Parents

Hello Parents!

How is the parenting journey going so far? Yes, it's one of the most beautiful phases of your life but let’s face it- it’s also a journey filled with never ending self-doubt, worry and exhaustion.

It doesn’t matter if this is your first child, second or third—it doesn’t get any easier does it?
We know your mind is always running and your heart is always full. Questions keep piling up:

Is my baby eating enough? Sleeping enough?
Am I bonding enough?
Is it time for solids?
Am I being a good mother, friend, or partner?

This is exactly why we created Nooka—to make your parenting journey just a little bit easier by offering clean, wholesome and thoughtfully made snacks that you’d prepare in your own kitchen.

Nooka is more than just snacks—it’s a promise to nourish your child with clean, honest and wholesome food that you can trust.

So here’s why Nooka’s 5 Non-Negotiables are at the heart of everything we do:

1. Ingredients First, Always

Why did we create Nooka? we wanted to offer snacks that are actually clean-label. The philosophy behind making every Nooka snack is that each ingredient should be simple (ease in reading, understanding and knowing). This is why you’ll never find preservatives, additives or anything artificial ever.

In addition to keeping our ingredients simple, we keep our processes minimal too. This means we retain each ingredient's natural nutrients and flavors

2. No More Trust Issues

At Nooka, we’ll never ask you to take our word for it. We believe trust is earned, not given. That’s why we make sure our packaging is transparent and honest—no exaggerated claims. We want parents to feel empowered to ask as many questions as needed about our products. We’re here to provide the information you need because we believe parents should be the biggest promoters of Nooka.

3. Learning Through Every Bite

We’re here to offer healthy snacks for your little ones, but our story doesn’t end there. Nooka isn’t just about feeding your child; it’s about helping them discover and learn through food. Every snack is designed to offer more than just taste—it’s an experience.

Our fruit crunchies for example, introduce your baby to a variety of textures and flavors, helping them to develop, a healthy relationship with food. From the melt-in-mouth texture to the unique blend of natural ingredients, each snack is an opportunity for your child to learn, grow and evolve their palate. We believe in fostering curiosity, encouraging healthy eating habits, and broadening their exposure to new tastes that will benefit them long into the future.

4. Validated by Pediatricians

Nothing makes us prouder than the fact that Nooka snacks have been given the green flag by pediatricians. Their approval is a testament to the fact that our snacks are not only tasty but also are nutritionally sound. You can relax knowing that your child is getting the best from every bite of our snacks.

5. A Safe Space for Parents

We truly believe in creating a strong and genuine Nooka community. They say it takes a village to raise a child and at Nooka, we want to be a part of that village with you. Our mission is to create a safe space where every parent’s voice is heard, valued and shared. We like to listen to your needs and feedback and continuously work to create products that you love and trust, to help you on your parenting journey.

With Nooka, you don’t just get snacks; you get a partner in your journey of nurturing your child. Thank you for trusting us to be part of your family’s story.